Google Analytics Custom Reports: Paid Search Campaigns Analysis
Occam's Razor
JUNE 4, 2012
You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords.
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