Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Peter James Thomas

AUGUST 12, 2018

Pertinence and fidelity of metrics developed from Data. Metrics are seldom reliant on just one data element, but are often rather combinations. There are often compromises to be made in defining metrics. Again see Using BI to drive improvements in data quality for further details. Some of these are based on the data available.

Metrics 49

Metrics Statistics Data Quality Measurement 49

The Unofficial Google Data Science Blog

MAY 31, 2016

This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. In other words, iROAS is the slope of a curve of the response metric plotted against the underlying advertising spend. They are non-overlapping geo-targetable regions.

Advertising 42

Advertising Testing Sales Statistics 42