2011, Metrics and Scorecard - Data Leaders Brief

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Be insanely relevant (pick the critical few metrics ).

Reporting

Reporting Analytics Metrics Advertising

Fact-based Decision-making

Peter James Thomas

AUGUST 12, 2018

Pertinence and fidelity of metrics developed from Data. Metrics are seldom reliant on just one data element, but are often rather combinations. There are often compromises to be made in defining metrics. Again see Using BI to drive improvements in data quality for further details. Some of these are based on the data available.

Metrics

Metrics Statistics Data Quality Measurement

Data Leaders Brief

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Fact-based Decision-making

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