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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

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Peter James Thomas

AUGUST 12, 2018

Of course the problem is then that Financial Reports (or indeed most Management Reports) are not set up to cope with plus or minus figures, so typically one of £12.4 Unless a reported figure, or output of a model, leads to action being taken, it is essentially useless. In the above example, the range extends plus £0.

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Fact-based Decision-making

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