Remove 2011 Remove ROI Remove Scorecard Remove Strategy
article thumbnail

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Second, since October 2011 searches made by users who are logged into their Google account you are going "not provided" and the keyword. Criminal behavior.

Reporting 127