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How to get your CFO to buy into a better model for IT funding

CIO Business Intelligence

And they want to know exactly how much return on investment (ROI) can be expected when IT leaders make technology-related changes. CFOs have grown comfortable with the traditional project-based approach, through which they believe they get a better handle on spend certainty and a better sense of ROI.

Modeling 124
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Advice from procurement: How to evaluate and propose new IT investments

CIO Business Intelligence

So how can you request a new investment from your decision-makers while ensuring minimal costs and maximum ROI this year? In a survey by Deloitte , 65% of organizations reported that cost reduction was a top business priority, and 52% cited TCO reduction as a key strategy for achieving this goal.

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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Once you know why digital transformation is necessary for business growth, a successful digital marketing team can help a business evolve with the right strategy. Later, your team can find the right channels that offer better ROI. The image above is an example of a scorecard report tracking the performance of 4 social channels.

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A Guide To The Top 14 Types Of Reports With Examples Of When To Use Them

datapine

That said, there are various types of reports that can be used for different purposes, rather you want to track the progress of your strategies or stay compliant with financial laws, there is a different report for each task. With this information in hand, businesses can build strategies based on analytical evidence and not simple intuition.

Reporting 201
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. So when you do analysis of your AdWords campaigns an effective strategy is to set up the custom report to mimic the above structure. Criminal behavior.

Reporting 127
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Consolidate Your Software Spend Data For Better IT Budget Planning

Smart Data Collective

Without the right resources to oversee IT operational strategy and deliver IT services, you can’t gain a true understanding of their expenditures. It’s vital to use efficient tools to measure, manage, and communicate the RoI on IT expenditure, so you can optimize budgets and raise transparency and trust towards IT departments and investments.

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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

I can analyze and then identify an specific optimization/engagement strategy to reduce bounce rates. I use the data above to customize my SEO strategy for each search engine. We can feel better about our marketing and engagement strategy. What post on YC did they come from? What content did they read here? and Bounce Rate.

Analytics 145