Occam's Razor

MARCH 12, 2012

Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more. Avoiding big disappointment and the hows were on my mind as I prepared my keynote for Strata 2012 Big Data conference. All it takes is a little business analysis.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. All, very good discussion about the business, and not the data. Second, between 2012 and 2013.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JANUARY 10, 2011

10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. And possess at least some knowledge of the fundamentals of statistics. But how can you optimize it for the fact that the person voted in the election?" Stop switching tools! 4: Be pragmatic.

Analytics 120

Analytics Measurement Data-driven Optimization 120