Occam's Razor

MARCH 12, 2012

Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more. Avoiding big disappointment and the hows were on my mind as I prepared my keynote for Strata 2012 Big Data conference. All it takes is a little business analysis.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

JANUARY 10, 2011

10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. And possess at least some knowledge of the fundamentals of statistics. You can win with Omniture or WebTrends or IBM or Google. Stop switching tools! And using Site Catalyst.

Analytics 120

Analytics Measurement Data-driven Optimization 120

Occam's Razor

SEPTEMBER 21, 2015

All, very good discussion about the business, and not the data. We ended up in a place with a lot more business analysis, and you had to work harder to develop a point of view on what to do. We added to your analytical skills a demand for business savvy. That's what makes an Analysis Ninja (and simpler slides). #3.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160