O'Reilly on Data

APRIL 23, 2024

But this kind of virtuous rising tide rent, which benefits everyone, doesn’t last. Back in 1971, in a talk called “ Designing Organizations for an Information-rich World ,” political scientist Herbert Simon noted that the cost of information is not just money spent to acquire it but the time it takes to consume it. “In

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

datapine

JANUARY 6, 2022

In fact, a Digital Universe study found that the total data supply in 2012 was 2.8 Yet, before any serious data interpretation inquiry can begin, it should be understood that visual presentations of data findings are irrelevant unless a sound decision is made regarding scales of measurement. trillion gigabytes!

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

Cloudera

AUGUST 6, 2018

This is important because unlike diabetes or high blood pressure we don’t yet have clear metrics for Parkinson’s. For example, researchers from Berkeley used mobile data to predict poverty and wealth of individuals or microregions in Rwanda at a time when measuring poverty in Africa remains a challenge.

Machine Learning 50

Machine Learning Internet of Things Cost-Benefit Data-driven 50

The Unofficial Google Data Science Blog

JUNE 30, 2016

Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post. In fact, Hainmueller (2012) show that entropy balancing is equivalent to estimating the weights as a log-linear model of the covariate functions $c_j(X)$.

Statistics 44

Statistics Optimization Modeling Experimentation 44

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. It is pretty obvious to a data scientist that the only way one can measure the effect of an event is by knowing which events are happening at what time. What is MMM?

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

DECEMBER 3, 2012

Use those metrics to optimize your social existence. But what is amazing about the web, unlike TV or Radio or even your physical store, is that you can deliver against multiple customer expectations at a very low cost. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. What about the adjacent category?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

SEPTEMBER 4, 2012

My Beauty Adviser , Iams Vet 24/7 , Stain Brain , the uber-famous SitOrSquat and the fun Crunch Band are just some examples of apps that allow P&G, at a very low cost, to become part of our lives by helping us look beautiful, solve pet problems, remove stains and find a clean public restroom in a hurry. Measurement? Carpe Diem!

Marketing 144

Marketing Data mining Measurement Strategy 144