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Top 14 Must-Read Data Science Books You Need On Your Desk

datapine

This interdisciplinary field of scientific methods, processes, and systems helps people extract knowledge or insights from data in a host of forms, either structured or unstructured, similar to data mining. It’s also one of the best books on data science around.

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm sure you are impressed at the data mining and intent targeting efforts of TripIt. That would have been an easy thing to do based on data mining ( lame data mining!). When I got this email, as a Marketer and Data Mining connoisseur, I had to smile. Let me explain. It was just so smart.

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