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How Marketing Campaigns Miss the Mark Without Data

Sisense

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. After all, if you don’t know who you’re marketing to, what do you really know? Could data analytics have helped?

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Introduction To The Basic Business Intelligence Concepts

datapine

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. But more on that later. Next up, let’s consider how business intelligence concepts relate to the inner workings of the human brain. Learn here!