AWS Big Data

AUGUST 7, 2023

Many businesses use different software tools to analyze historical data and past patterns to forecast future demand and trends to make more accurate financial, marketing, and operational decisions. Forecasting acts as a planning tool to help enterprises prepare for the uncertainty that can occur in the future.

Forecasting 86

Forecasting Data Warehouse Machine Learning Modeling 86

The Unofficial Google Data Science Blog

MAY 31, 2016

Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. What we don't know is whether it also causes an incremental effect in the response metric.

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

JULY 22, 2019

Now, Google is spending what, 10 figures marketing TensorFlow? I went to a meeting at Starbucks with the founder of Alation right before they launched in 2012, drawing on the proverbial back-of-the-napkin. They learned about a lot of process that requires that you get rid of uncertainty. Five years ago, people laughed.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109