Smart Data Collective

APRIL 5, 2019

Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. For example, it hones in on metrics in social media like retweets, engagement rates, mention, and story completions. Social listening tools are a prime example of this application.

Big Data 79

Big Data Interactive Data-driven Metrics 79

Occam's Razor

MAY 14, 2012

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. You have to hand it to the Marketing folks at Amazon.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

JANUARY 2, 2013

Do you understand how elements of your paid, owned, earned inbound marketing efforts drive each of these? Multi-channel attribution was the flavor of the month for every month in 2012. And just as in 2012 magic pills will be scarce, FUD will be plentiful, and vendors will promise the moon. MCF Assisted Conversions Report.

Strategy 159

Strategy Analytics Reporting Metrics 159

Alation

MARCH 8, 2022

Our C-Suite of People, Finance, and Marketing, are all women, with Joy Wolken heading up our People Team since 2018, and new addition Langley Eide taking on the CFO role this February. Since launching in 2012, the company has seen explosive growth, and our data intelligence platform is used by more than 50 Fortune 100 companies today.

Sales 52

Sales Data Processing Finance Metrics 52

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. But nothing magical had come to me.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

SEPTEMBER 4, 2012

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy.

Marketing 144

Marketing Data mining Measurement Strategy 144

The Unofficial Google Data Science Blog

JUNE 30, 2016

For example, in clinical trials, randomization may be unethical; in economics studies randomization is unfeasible in practice; and in marketing studies the potential cost of a lost business opportunity can make randomization unattractive. 2012): 25-46. Unfortunately, randomization is not possible in many situations. Hainmueller, Jens.

Statistics 44

Statistics Optimization Modeling Experimentation 44

CIO Business Intelligence

AUGUST 28, 2023

The company was quick to kick off its cloud journey in 2012, recognizing the need to scale seamlessly, get new services to market quickly and give staff and customers a great digital experience. In short, a lot is happening and it’s no different behind the scenes. Multi Cloud

Cost-Benefit 93

Cost-Benefit Insurance Risk Management 93

Sisense

MAY 26, 2020

Amit Bendov was appointed CEO in July 2012. Scott enables our data-driven culture by using insights to make actionable decisions by ongoing review of Marketing, Sales, and Customer Success performance metrics. Sisense was founded in 2004 in Tel Aviv by Elad Israeli, Eldad Farkash, Aviad Harell, Guy Boyangu, and Adi Azaria.

Unstructured Data 98

Unstructured Data Big Data Testing Machine Learning 98

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. MMM allows you to isolate incremental sales contributions coming from each of the marketing channels. What is MMM? Classical Modeling Considerations.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

IBM Big Data Hub

JULY 6, 2023

These new reporting standards represent an evolution from the voluntary guidelines first issued in 2009 by India’s Ministry of Corporate Affairs, which were further refined in the Business Responsibility Report (BRR) of 2012. What are the three main disclosure areas under the BRSR?

Reporting 50

Reporting Slice and Dice Insurance Metrics 50

Domino Data Lab

JULY 22, 2019

Now, Google is spending what, 10 figures marketing TensorFlow? I went to a meeting at Starbucks with the founder of Alation right before they launched in 2012, drawing on the proverbial back-of-the-napkin. The good news is half the total of available market is not even started yet. Five years ago, people laughed.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

The Unofficial Google Data Science Blog

MAY 31, 2016

Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. What we don't know is whether it also causes an incremental effect in the response metric.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Second, between 2012 and 2013. The valiant hope is that they will do something. of your data-rich slide!).

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. What metrics are used to evaluate success? Check the end of this article for key guidance synthesized from the practices of the leaders in the field. Surveying ABC adoption in enterprise. Who builds their models?

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Sisense

DECEMBER 11, 2019

He outlined how critical measurable results are to help VCs make major investment decisions — metrics such as revenue, net vs gross earnings, sales , costs and projections, and more. From a startup in 2012, it is now valued at $3.2 The company has integrated data analysis throughout its organization to power decision making.

Data Lake 80

Data Lake Big Data Sales Data-driven 80

datapine

MAY 17, 2021

Without a doubt, the best way to drive maximum value from the metrics, insights, and information is through something called data discovery. Studies say that more data has been generated in the last two years than in the entire history before and that since 2012 the industry has created around 13 million jobs around the world.

Visualization 161

Visualization Data-driven Business Intelligence Metrics 161