2013 Big Data Key Performance Indicator KPI 
Occam's Razor
OCTOBER 14, 2014
We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators.
Occam's Razor
APRIL 29, 2013
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Some absolutely did not use data to do their digital jobs. A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Marketer, is not spent with data you''ll fail to achieve professional success.].
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