Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some absolutely did not use data to do their digital jobs.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013? Surprisingly sloppy from McKinsey, right?

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

JANUARY 31, 2017

The reasons are that we all like complexity, it gives us energy :), we tend to be logical, and we often treat data output as the end when in reality the data output is just the start of the process that results in actions that deliver business impact. What is the problem we are trying to solve with this data?

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Jet Global

MAY 1, 2023

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52