Remove 2013 Remove Big Data Remove Key Performance Indicator Remove Marketing
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators.

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It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

The reasons are that we all like complexity, it gives us energy :), we tend to be logical, and we often treat data output as the end when in reality the data output is just the start of the process that results in actions that deliver business impact. What is the problem we are trying to solve with this data?

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013? Surprisingly sloppy from McKinsey, right?

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some absolutely did not use data to do their digital jobs.

Marketing 166
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What Is Embedded Analytics?

Jet Global

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?