Remove 2013 Remove Business Analysis Remove Marketing Remove Metrics
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 153
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You've done lots of deep dive analysis (hence v1.0 You understand a good amount of how this area of marketing works, you understand the company's goals. All, very good discussion about the business, and not the data.