Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
If you have set the targets for your KPIs up front (Unique Visitors for Sept. Make sure you don't have anything on your strategic dashboards that does not have a pre-identified target. One more metric I love and adore highlighting to the senior leaders in companies is the KPI Page Value in Google Analytics.
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