Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. Competitor Data Benchmarks.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. In the quest for that last important bit, I am insanely obsessive about 1. simplification and 2. pressing the right emotional buttons.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013? Surprisingly sloppy from McKinsey, right?

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

APRIL 29, 2013

Some absolutely did not use data to do their digital jobs. A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

In the past, data visualizations were a powerful way to differentiate a software application. Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Let’s just give our customers access to the data. Their dashboards were visually stunning.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52