2013, Data Strategy and ROI - Data Leaders Brief

Using DataOps to Drive Agility and Business Value

DataKitchen

JUNE 24, 2021

Chapin shared that even though GE had embraced agile practices since 2013, the company still struggled with massive amounts of legacy systems. GE formed its Digital League to create a data culture. Before we jump into a methodology or even a data strategy-based approach, what are we trying to accomplish?

ROI

ROI Metrics Measurement Cost-Benefit

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. Eight data things that marketing people believe that get them fired… 1.

Marketing

Marketing Metrics Advertising Measurement

Data Leaders Brief

Using DataOps to Drive Agility and Business Value

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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