2013, Key Performance Indicator, KPI and Measurement

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. If you have set the targets for your KPIs up front (Unique Visitors for Sept.

Key Performance Indicator

Key Performance Indicator Metrics Reporting Marketing

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. But it is not a key performance indicator. The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. But don't make it your KPI.

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Marketing Metrics Advertising Measurement

Data Leaders Brief

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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