Eight Silly Data Things Marketing People Believe That Get Them Fired.
Occam's Razor
APRIL 29, 2013
A benchmark for you: In 2013 if 30% of your time, Ms./Mr. But it is not a key performance indicator. The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. But don't make it your KPI.
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