Remove 2013 Remove Key Performance Indicator Remove Measurement Remove ROI
article thumbnail

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Look at the colors. Look at the icons. Beat Motrin.

Marketing 165
article thumbnail

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. But it is not a key performance indicator. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello.

Marketing 166
article thumbnail

What Is Embedded Analytics?

Jet Global

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Manage compliance through up-to-the-minute performance measures, workflow automation, and essential regulatory reports. The formula looks like this: ($750k / $250k) = 3, so the ROI is 200 percent.