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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. I'll focus on my big competitors and their specific performance for layer two of context.

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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. Second, between 2012 and 2013. You are just comparing performance, and the numbers would only clutter the slide. You are a Ninja, it will likely take you less. I'm sure you'll come to two conclusions.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't worry about attribution modeling yet. For more guidance see the LTV post and download the lifetime value model.]. Look at the colors. Look at the icons. Beat Motrin.

Marketing 165
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. That is our key strength. In three months.

Marketing 166
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What Is Embedded Analytics?

Jet Global

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. These licensing terms are critical: Perpetual license vs subscription: Subscription is a pay-as-you-go model that provides flexibility as you evaluate a vendor. Their dashboards were visually stunning.