2014 Business Analysis Marketing Metrics 
Occam's Razor
MARCH 10, 2015
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.
Occam's Razor
SEPTEMBER 21, 2015
The Directors, the Marketers, the Optimization employees and our resident social media gurus. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. You've done lots of deep dive analysis (hence v1.0 The valiant hope is that they will do something.
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