Domino Data Lab

DECEMBER 2, 2020

Due to its importance in both theory and applications, this algorithm is one of three algorithms awarded the Test of Time Award at the KDD conference in 2014. In market segmentation, this could be useful in detecting an emerging market. By changing the distance metric used, we can change the shape of neighborhoods.

Metrics 116

Metrics KDD Testing Machine Learning 116

AWS Big Data

AUGUST 7, 2023

Many businesses use different software tools to analyze historical data and past patterns to forecast future demand and trends to make more accurate financial, marketing, and operational decisions. The data contains measurements of electric power consumption in different households for the year 2014.

Forecasting 80

Forecasting Data Warehouse Machine Learning Modeling 80

datapine

MAY 2, 2019

Data-driven storytelling is a powerful force as it takes stats and metrics and puts them into context through a narrative that everyone inside or outside of the organization can understand. In our example above, we are showing Sales by Payment Method for all of 2014. They display relationships in how data changes over a period of time.

Visualization 173

Visualization Dashboards Sales KPI 173

Occam's Razor

APRIL 4, 2016

A 2014 AOL report and an online survey with n=600. As some of you know, I'm writing a twice-a-week short newsletter called The Marketing – Analytics Intersect. Is there anyone in your company in the analyst team, or the marketing team, whose explicit job it is to deliver wisdom? Then, I asked for the source of data.

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Surely you are not surprised that digital finally beats TV.

Metrics 141

Metrics Reporting Analytics Marketing 141

CIO Business Intelligence

OCTOBER 11, 2023

When you look at the customer journey, many companies say they’re customer obsessed, but you bring that into the DNA by looking at the input metrics that impact the customer experience, not the output metric. Because if you start looking at output metrics that impact the customer experience, it’s too late.

Digital Transformation 78

Digital Transformation Metrics Optimization Strategy 78

The Unofficial Google Data Science Blog

JUNE 30, 2016

For example, in clinical trials, randomization may be unethical; in economics studies randomization is unfeasible in practice; and in marketing studies the potential cost of a lost business opportunity can make randomization unattractive. This algorithm is implemented in the SuperLearner R package (Polley & van der Laan, 2014).

Statistics 44

Statistics Optimization Modeling Experimentation 44

Peter James Thomas

OCTOBER 1, 2019

For example if the categories related to products, then the size of rectangle appearing against Product A might be proportional to the number sold, or the value of such sales. | © JMB (2014) | Used under a Creative Commons licence |. The single red line shows the actual value of some metric up to the middle section of the chart.

Sales 61

Sales Measurement Statistics Data Architecture 61

CIO Business Intelligence

APRIL 12, 2023

This was challenging news for Sacramento-based Blue Diamond Growers , the world’s largest almond processing and marketing cooperative. With so many disparate documents and systems, consolidating, validating, and analyzing the data and metrics was time consuming, leaving limited opportunities to run scenarios and simulations.

IT 73

IT Uncertainty Forecasting Data-driven 73

CIO Business Intelligence

DECEMBER 18, 2023

So the SAP Sports One solution, a cloud-based sports management suite that makes it possible to visualize in real-time team performance, was developed in close relationship with the club in 2014. Furthermore, it helps in the search for talent using AI to develop scouting report summaries.

Sales 52

Sales Finance Optimization Software 52

Sisense

JUNE 9, 2021

And also like their counterparts in the business world, coaches are relying on metrics to guide their decision-making. On 8 July 2014, Brazil suffered its worst ever defeat at the hands of Germany, losing 7-1 in the World Cup semifinal. Gleaning actionable intelligence from disparate data sources.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Sisense

FEBRUARY 24, 2021

To help provide guidance for what role a chief data officer should play at a particular organization, Yang Lee and a research team introduced their cubic framework for the chief data officer in their seminal 2014 paper for MIS Quarterly Executive.

Data Warehouse 69

Data Warehouse Big Data Metrics Visualization 69

CIO Business Intelligence

AUGUST 5, 2022

An animated age and gender demographic breakdown pyramid created by Pew Research Center as part of its The Next America project , published in 2014. Infogram: Infogram is a drag-and-drop visualization tool for creating visualizations for marketing reports, infographics, social media posts, dashboards, and more. Data analyst: $64K.

Visualization 128

Visualization Dashboards Statistics Business Intelligence 128

Occam's Razor

JUNE 11, 2014

Ready to take this expansive journey to not just win at performance marketing and brand marketing? In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. It is 2014 after all.

Marketing 150

Marketing Strategy Sales IT 150

Domino Data Lab

FEBRUARY 4, 2019

Curiosity as an antidote for a typical enterprise anti-pattern: in the absence of narrative, people make up stories (read: myths) from whatever partial data is at hand that serves the immediate interests(see chapter 2 in Understanding Context by Andrew Hinton (2014). Echoing Amy’s point about ownership as a driver for teams.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

FEBRUARY 23, 2023

The metrics are different and useful independently, but together, they tell a compelling story. In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4). The numbers we are working with are relative only to our total.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. You understand a good amount of how this area of marketing works, you understand the company's goals.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Lieferando is a European online food-ordering service that was acquired by Just Eat Take Away in 2014. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. We will look at six short stories.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Alation

FEBRUARY 20, 2020

And this is why we’re excited to partner with Satyen Sangani, Venky Ganti, Aaron Kalb and the rest of the Alation team as they scale go-to-market for the Alation data catalog. Alation has some of the best engagement metrics we’ve ever seen outside of consumer web services. In addition, Alation has strong network effects.

Contextual Data 52

Contextual Data Data Lake Metadata Enterprise 52

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. How is competitive intelligence data collected? .

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

JANUARY 25, 2021

Even small restaurants and farm markets were adding online ordering features to their websites. in 2008 and continuing with Java 8 in 2014, programming languages have added higher-order functions (lambdas) and other “functional” features. When you dominate a market the way AWS dominates the cloud, there’s nowhere to go but down.

Machine Learning 363

Machine Learning Software Testing Technology 363