Remove 2014 Remove Business Analytics Remove Marketing Remove Measurement
article thumbnail

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. Business analysis. + Universal Analytics: What the heck is it?

Strategy 151
article thumbnail

A Picture Paints a Thousand Numbers

Peter James Thomas

For example if the categories related to products, then the size of rectangle appearing against Product A might be proportional to the number sold, or the value of such sales. | © JMB (2014) | Used under a Creative Commons licence |. Especially for all Business Analytics professionals out there. In Closing.

Sales 61
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. 3) Drive Performance And Revenue.

article thumbnail

What is going on in the world of data and analytics?

Andrew White

I have blogged before (see this from 2014: A Day in the Life of an Analyst” at Gartner’s IT/Expo Symposium – Day 3 ) about the hot topics I discussed with attendees at our Symposia and data and analytics conferences. We have our own magic quadrants and market guides exploring this market. All was going well.