Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. In turn, that will help you figure out where and how much to dig to understand performance.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

datapine

MAY 2, 2019

Data-driven storytelling is a powerful force as it takes stats and metrics and puts them into context through a narrative that everyone inside or outside of the organization can understand. In our example above, we are showing Sales by Payment Method for all of 2014. Bar graphs. How do you want to show your KPIs? What to avoid.

Visualization 173

Visualization Dashboards Sales KPI 173

datapine

FEBRUARY 23, 2023

The metrics are different and useful independently, but together, they tell a compelling story. In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4). The numbers we are working with are relative only to our total.

Visualization 177

Visualization Dashboards Sales Measurement 177

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Lieferando is a European online food-ordering service that was acquired by Just Eat Take Away in 2014. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214