2015 Big Data Marketing Analytics Strategy 
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). My personal strategy: Understand reality. Yes, a silo but so much better than 2015. If you want to know what I’m doing, search for the phrase “my personal strategy” above. AI | Now | Global Maxima.
Occam's Razor
JULY 13, 2017
The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. 6: Turbocharging Data Visuals with Storytelling. Let’s go make you an even more effective influencer when it comes to data! 2: If Complex, Focus!
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datapine
MAY 9, 2019
“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.
Occam's Razor
OCTOBER 12, 2017
The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience. Beautiful, right?
Occam's Razor
AUGUST 28, 2017
Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage?
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