Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Yes, a silo but so much better than 2015. Sidebar: If you don’t know these three phrases, please watch my short talk: A Big Data Imperative: Driving Big Action.]. AI | Now | Global Maxima.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. In June 2015 it got the right answer 72% of the time, two board-certified dermatologists got the right answer for the same images 66% of the time.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. As an analyst, as a Big Data person, as a Data Scientist, pouring the right data on humanity is only marginally effective. Pie-charts are a very poor data visualization choice. Ok, strictly speaking Euler. Insanely helpful.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience. Science or Fiction?

Marketing 136

Marketing Analytics Machine Learning Strategy 136