The Unofficial Google Data Science Blog

APRIL 23, 2024

To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. However, if we experiment with both parameters at the same time we will learn something about interactions between these system parameters.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

accounting for effects "orthogonal" to the randomization used in experimentation. For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. To see this, imagine you want to study long-term effects in an A/B test.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. For the first couple of interactions, give her/him that data. In my case the interactive elements which are useful are clearly displayed above. Understand how many Active Users are interacting with your app. Media-Mix Modeling/Experimentation. It is easy to find.

Metrics 141

Metrics Reporting Analytics Marketing 141