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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Crucially, it takes into account the uncertainty inherent in our experiments. Here, $X$ is a vector of tuning parameters that control the system's operating characteristics (e.g.

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Estimating causal effects using geo experiments

The Unofficial Google Data Science Blog

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. They are non-overlapping geo-targetable regions.

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Take Advantage Of The Best Interactive & Effective Data Visualization Examples

datapine

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