Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022.

Marketing 69

Marketing Management Optimization Cost-Benefit 69

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Use Past-Performance Data for Marketing Spend Allocation.

Data-driven 90

Data-driven Marketing Testing Optimization 90

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips. Learn here!

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Jen Stirrup

SEPTEMBER 19, 2019

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. The conference is held on November 17-22, 2019 at the Royal Pacific Resort at Universal Orlando in Florida. Analytics for Marketing – what numbers do they need, why, and what do they say?

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. One example in business intelligence would be the implementation of data alerts.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

How does CDO overlap with Market Research functions? Do Qual data sources for example text, which tend to live in MR cross into the CDO world? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. This is not how it works though.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52