Analytics Vidhya

SEPTEMBER 9, 2019

Overview Here’s a unique data science challenge we don’t come across often – a marketing analytics hackathon! The post WNS Analytics Wizard 2019: Top 3 Winners’ Solutions from our Biggest Data Science Hackathon appeared first on Analytics Vidhya. We bring you the top 3 inspiring.

Data Science 219

Data Science Analytics Marketing Analytics Marketing 219

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022.

Marketing 77

Marketing Management Optimization Cost-Benefit 77

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. You have launched your startup.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. If your marketing initiatives are backed by data, they will have much higher success rates.

Data-driven 89

Data-driven Marketing Testing Optimization 89

DataRobot Blog

AUGUST 23, 2019

With the 2019 US Open starting, we wanted to see if we could use DataRobot to predict how this tournament will play out. Continuing the approach we used for the Wimbledon predictions (and following the methodology of our March Madness and Stanley Cup Finals predictions), we simulated both the men’s and women’s draws for the 2019 US Open.

Predictive Modeling 52

Predictive Modeling Modeling Marketing Analytics Data Science 52

Sisense

JUNE 17, 2021

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. After all, if you don’t know who you’re marketing to, what do you really know? Could data analytics have helped?

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Identify four relevant micro-outcomes to focus on in 2019. (In 2019's the year you get serious about serious analytics.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88