2019, Cost-Benefit, Marketing Analytics and Predictive Modeling

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Analytics Obsessions List. You'll be surprised by the steep drop in Cost per Acquisition.

Marketing Analytics

Marketing Analytics Marketing Analytics Strategy

How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

MAY 16, 2023

According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022. What are managed marketing services (MMS)? This complexity translates into higher costs and makes it difficult for marketing teams to keep up.

Marketing

Marketing Management Optimization Cost-Benefit

Data Leaders Brief

Deliver Step Change Impact: Marketing & Analytics Obsessions

How to achieve high-impact personalization at scale with managed marketing services

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