Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics. Other Campaign Tracking Metrics.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Sisense

JUNE 17, 2021

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. Tip: Measure the metrics that matter. When it comes to marketing, don’t be blinded by the glisten of views, likes, and comments. Think again.

Marketing 52

Marketing Interactive Metrics Advertising 52

datapine

DECEMBER 4, 2019

Mobile Analytics. As we mentioned in our business intelligence buzzwords article for 2019 , mobile usage is becoming an increasing factor in BI. Now we will focus on what kind of analytics they could bring and disrupt the market even more. Exclusive Bonus Content: Get Our 2020 BI Buzzwords Handbook!

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

As with offensive policies, too many firms mistake hygiene metrics such as the number of records cleaned up versus the impact on outcomes as the measure of success, with risk I would wary of the same mistake. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52