DataRobot Blog

AUGUST 23, 2019

The next day, in the men’s final, we watched the match between our model’s top two favorites, Novak Djokovic (39%) and Roger Federer (32%) compete in an epic final that saw Novak Djokovic win his fifth Wimbledon title. With the 2019 US Open starting, we wanted to see if we could use DataRobot to predict how this tournament will play out.

Predictive Modeling 52

Predictive Modeling Modeling Marketing Analytics Data Science 52

IBM Big Data Hub

MAY 16, 2023

According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022. What are managed marketing services (MMS)? Managed marketing services provide the hyper-personalization needed to build customer loyalty and reduce churn.

Marketing 76

Marketing Management Optimization Cost-Benefit 76

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Does swapping out male model posters for cute animals triple sales? Throw away your custom attribution model.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

DECEMBER 4, 2019

The commercial use of predictive analytics is a relatively new thing. The accuracy of the predictions depends on the data used to create the model. For instance, if a model is created based on the factors inherent at one company, it doesn’t necessarily apply at a second company. Mobile Analytics.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212