2019 Marketing Analytics Predictive Modeling Strategy 
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Identify four relevant micro-outcomes to focus on in 2019. (In 2019's the year you get serious about serious analytics.
IBM Big Data Hub
MAY 16, 2023
According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022. What are managed marketing services (MMS)? For big brands across all industries, today’s marketing campaigns are customized for specific audiences.
datapine
DECEMBER 4, 2019
Moreover, as most predictive analytics capabilities available today are in their infancy — they have simply not been used for long enough by enough companies on enough sources of data – so the material to build predictive models on was quite scarce. Mobile Analytics.
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