2021, Key Performance Indicator, Marketing and Marketing Analytics

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Data-driven

Data-driven Sales Marketing Key Performance Indicator

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. In an IDC survey (also commissioned by Sisense), 61% of BI users said they were looking for ways to incorporate analytics into workflows.

Analytics

Analytics Data-driven Key Performance Indicator Marketing

Data Leaders Brief

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

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