Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 93

Dashboards Metrics Marketing Key Performance Indicator 93

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 9, 2019

While you still need to do your homework and check everything using critical thinking , if you use business intelligence correctly, you’ll have an incredible competitive advantage over the other companies in your market. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 101

Marketing Data Analytics Analytics Advertising 101

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. Performance Evaluation.

Customer Analytics 118

Customer Analytics Analytics Key Performance Indicator Big Data 118

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Go for insights! The Problem. In time, I've come to hate the word insights. Happy out-of-sighting!

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. We expect greatness from our work, let’s focus on great KPIs. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here. All revenues from your subscription are donated to charity.

KPI 127

KPI Advertising Metrics Measurement 127