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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. billion on big data by 2025.

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The Data Culture Gap: Q1 2022 State of Data Culture Report

Alation

Taken together, these findings show the revenue growth risk for enterprises that have not yet invested in building a data culture. Furthermore, organizations that do not invest in data and analytics technology also risk disruption by their competition and the market. The Data Catalog as a Critical Investment.