The future of casino marketing strategy is digital plus data
BizAcuity
APRIL 25, 2022
According to Statista, the US online gambling market is expected to reach $93 billion by 2023 from $67 billion in 2022. . The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. ROI is sacrosanct for a casino business. No ROI, no investment.
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