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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) 1) But what about AI’s potential specifically in the field of marketing? What is AI marketing?

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Conversational AI use cases for enterprises

IBM Big Data Hub

Machine learning (ML) and deep learning (DL) form the foundation of conversational AI development. Predictive analytics integrates with NLP, ML and DL to enhance decision-making capabilities, extract insights, and use historical data to forecast future behavior, preferences and trends. billion by 2030.