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AI this Earth Day: Top opportunities to advance sustainability initiatives

IBM Big Data Hub

We believe there are three core areas that every organization should focus on: sustainability strategy and reporting; energy transition and climate resilience; and intelligent asset, facility and infrastructure management. This approach can help organizations to more easily establish a sustainability strategy across the business.

IoT 79
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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) 1) But what about AI’s potential specifically in the field of marketing? What is AI marketing?

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Conversational AI use cases for enterprises

IBM Big Data Hub

Machine learning (ML) and deep learning (DL) form the foundation of conversational AI development. billion by 2030. Marketing and sales: Conversational AI has become an invaluable tool for data collection. It aids businesses in gathering and analyzing data to inform strategic decisions.