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The Role of Data Analytics in Football Performance

Smart Data Collective

However, many other industries have also been affected by advances in big data technology. The Sports Analytics Market is expected to be worth over $22 billion by 2030. Data analytics can impact the sports industry and a number of different ways. Big data will become even more important in the near future.

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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) They can also reduce the likelihood of human error, deliver more personalized customer messages and identify at-risk customers.