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Knowledge

Occam's Razor

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. How can my company become great?" How can my company become great?" Be data driven?"

KPI 124
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The Difference Between Web Reporting And Web Analysis

Occam's Razor

So here I what I actually said: If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard. If you see words in English outlining actions that need to be taken, and below the fold you see relevant supporting data, then you are looking at the result of web data analysis.

Reporting 127
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

The single biggest mistake web analysts make is working without purpose. Why should you come to work? Unfortunately a very tiny fraction of companies, or Analysts, want to put in this lifesaving effort up front. If you fall in the "Analyst unwilling to do the hard work" category, I'm afraid I can't help you.

IT 138
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Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

Occam's Razor

Do sign up if you want to deliver a small electric shock of simulation to your brain each week. I received a ton of responses for it, and great discussion ensued. If your heart is weak, you can stop reading now. I heart you. Checkout the y-axis… what do you see as the common pattern across them all?

Modeling 127
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? For one, I hope you see the massive investment in self-development of business skills required to have the foundation required to get to the why and, even more, the so what. The difference between a Reporting Squirrel and Analysis Ninja?

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

Hence, I have been obsessed with encouraging you to get actual data to learn from. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access to is finite or from an incomplete or incorrect implementation (experienced). Awesome, right?

Analytics 109
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Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

Occam's Razor

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. We look at the top ten rows of data because: 1.

Metrics 94