Brand Measurement: Analytics & Metrics for Branding Campaigns
Occam's Razor
SEPTEMBER 29, 2009
I love watching the IBM ads (with the Linux kid perhaps the best of the lot). Once you know the desired outcome you'll be surprised to learn all the wonderful measurement possibilities that await you online, things that would be nearly impossible offline. I love campaigns that Visa runs. I could keep going on. The web rocks!].
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