article thumbnail

What is the Paired Sample T Test and How is it Beneficial to Business Analysis?

Smarten

How is the Paired Sample T Test Beneficial to Business Analysis? This type of analysis can be useful in numerous situations. Let’s look at two use cases to better understand the benefit of this technique in business analysis. Therefore, the treatment was not effective. Use Case – 1. About Smarten.

article thumbnail

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " No digital.

Strategy 151