The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). People tend to use the terms metrics and KPIs interchangeably. It's just not a KPI.
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