IBM Big Data Hub

FEBRUARY 12, 2024

And thanks to online metrics, specific customer feedback, and data analytics, these retailers had more information about their customers than ever before. They need to determine where they should spend their advertising dollars to reach the most persuadable prospects and create an organic inbound engine to capture them.

Data-driven 105

Data-driven Manufacturing Consulting Advertising 105

CIO Business Intelligence

SEPTEMBER 19, 2023

Airbnb is one company using AI to optimize pricing on AWS, utilizing AI to manage capacity, to build custom cost and usage data tools, and to optimize storage and computing capacity. For other companies, AI use in customer service has also been driven by consumer’s increased expectations.

Enterprise 141

Enterprise Cost-Benefit Optimization Deep Learning 141

CIO Business Intelligence

JULY 20, 2023

Driven by cutthroat competition and significant shifts in customer expectations, retail companies are striving to align themselves with the changing landscape, with IT playing a crucial role in their ability to achieve this. They also send relevant emails, advertisements, and texts. Many retailers are also following suit.

Technology 75

Technology Forecasting Advertising Machine Learning 75

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

IBM Big Data Hub

FEBRUARY 14, 2024

Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users.

Cost-Benefit 90

Cost-Benefit Insurance Unstructured Data Machine Learning 90

Alation

JANUARY 27, 2022

How do businesses transform raw data into competitive insights? Data analytics. Modern businesses are increasingly leveraging analytics for a range of use cases. Analytics can help a business improve customer relationships, optimize advertising campaigns, develop new products, and much more.

Data Governance 52

Data Governance Analytics Cost-Benefit Data-driven 52