Smart Data Collective

JULY 21, 2021

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. Specifically, we’re talking about how digital transformation efforts routinely fail to take advantage of the data they provide access to.

Digital Transformation 143

Digital Transformation Data Strategy Strategy Cost-Benefit 143

Cloudera

FEBRUARY 23, 2022

In the mean-time, digital transformation has been accelerating both as a means to respond to the pandemic, and as a mechanism to drive costs down further, allowing for margin growth. Sales and marketing are digital first and owned-media marketing is as laser-targeted as paid-media advertising.

Data-driven 95

Data-driven Advertising IoT Digital Transformation 95

Sisense

NOVEMBER 23, 2020

You just need to look at some of the world’s leaders in advertising and marketing, like Facebook, who are pioneering how they target their customers using leading edge technology, and the wealth and abundance of data at our disposal these days, to see the true power of analytics in marketing.”. Democratization of data.

Analytics 98

Analytics Data-driven Marketing Reporting 98